Centium AI founder Michael Rueckert joined the KORE Outdoors Podcast, a widely followed show for leaders across the outdoor recreation industry, for an episode focused on what outdoor founders and marketers need to know about AI visibility.

Across the conversation, Rueckert walks listeners through the emerging discipline of Answer Engine Optimization (AEO), the practice of measuring and improving how large language models describe, rank, and recommend brands inside their generated answers. He shares patterns drawn from Centium AI's work helping more than 50 companies understand and influence their representation across leading AI models, and explains why AI discoverability is quickly becoming a core competency for outdoor companies competing for attention in a rapidly changing search landscape.

Centium AI runs structured prompts at scale across ChatGPT, Claude, Gemini, Grok, and Perplexity, giving brands a measurable view of their presence inside AI-generated answers.

Listen to the full episode on KORE Outdoors →