The Wall Street Journal featured Centium AI founder Michael Rueckert in "These AI Power Users Are Impressing Bosses And Leaving Co-Workers In The Dust," a reported feature by Callum Borchers profiling a new class of operators who are using AI to pull ahead of their peers at work.

The article highlights Rueckert's unusual workload. He leads marketing at Snowbasin Resort in Utah, holds responsibilities at parent company Grand America Hotels and Resorts, teaches as an adjunct professor, and founded Centium AI, the Answer Engine Optimization (AEO) platform that helps brands measure and improve how they appear inside large language models. The WSJ piece points to Rueckert as an example of how AI power users are translating daily model use into measurable productivity gains and entirely new skillsets.

"You've got to coach AI and build context to really get it to where you want it. Once you put in the time, it feels incredibly magical."
— Michael Rueckert, Founder of Centium AI

Centium AI runs structured prompts at scale across ChatGPT, Claude, Gemini, Grok, and Perplexity, giving marketing teams a clear view of how each model describes and recommends their brand, along with a data-backed playbook for strengthening that visibility over time.

Read the full article on the Wall Street Journal →