When AI models search the web, they bias toward fresh content. Your sitemap signals what's new, what's changed, and how your content is structured. Centium scans your website to measure content freshness and distribution so you can see what AI sees.
Type any website URL. Centium automatically locates your sitemap.
We read your sitemap and surface the most recently updated pages, content distribution, and overall freshness.
Get a content freshness breakdown, page distribution by section, and a clear picture of how AI crawlers experience your site.
How recently your pages were updated. AI models searching in real time prioritize recent content over stale pages when generating recommendations.
How your pages are spread across your site. Heavy concentration in one area with gaps in another can limit what AI knows about your brand.
Whether your sitemap follows best practices: proper formatting, last-modified dates present, and reasonable URL count. A clean sitemap makes it easier for AI to index your content.
AI models have two modes of operation. They can answer from training data, which is a snapshot of the web captured months or years ago. Or they can search the web in real time, pulling fresh results the same way a search engine would. When they search, they favor recency. New content gets priority over old content because the model assumes newer information is more accurate, more relevant, and more likely to reflect what's actually true right now.
Your sitemap is the first signal of freshness. It tells crawlers which pages exist, when they were last modified, and how frequently they change. If your sitemap shows pages that haven't been updated in two years, AI crawlers treat your content accordingly. If it shows consistent recent updates, your site signals activity and authority.
Beyond freshness, your sitemap reveals how your content is structured. A hotel with 200 blog posts but only 3 room description pages is telling AI that their brand is about content marketing, not accommodations. A ski resort with detailed pages for every trail, lift, and lodge is giving AI rich, specific content to draw from when someone asks for recommendations. Content distribution shapes how AI understands what your brand actually does.
Most marketing teams never look at their sitemap. It's managed by developers or generated automatically by a CMS, and it often includes pages that shouldn't be there while missing pages that should. Broken formatting, missing last-modified dates, and bloated URL counts are common. These issues don't just affect traditional SEO anymore. They directly impact whether AI crawlers can efficiently understand and recommend your brand. Sitemap Pulse gives you a quick diagnostic. For ongoing AI visibility tracking across five models and your full competitive set, Centium provides the complete picture.
Sitemap Pulse shows what AI crawlers see on your site. Centium shows what AI actually says about your brand, tracking 600 prompts across five AI models with competitive analysis, citation tracking, and actionable strategy.
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